Monthly Archives: July 2017

Why you should write emails like your mom is reading them

Your email is not private. Messages can be hacked through phishing attacks or forwarded along without your knowledge or consent. Write your emails as if your entire conversation is public and will be read by your broker, clients, other agents—even … Continue reading

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16 ideas for your content marketing

Promoting your expertise with shareable content relevant to real estate or your community is a great marketing technique. But where do you get ideas for your newsletter, blog, and social media posts? Here are 16 topics to get you started. … Continue reading

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Do you know how to find your own geographic farm?

Are you focusing your business on a targeted geographic area? If not, you may be missing out on opportunities to grow your list of clientele. It takes effort to create a farm, but there are simple steps you can take … Continue reading

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What a new report says about the effects of staging a property

According to the 2017 Profile of Home Staging from the National Association of REALTORS®, 49% of buyers’ agents said that staging had an effect on most buyers’ views of a home. Of sellers’ agents included in the survey, 39% said … Continue reading

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What to say when you’re asked to lower your commission

Try these strategies the next time a prospective seller asks you to cut a deal on your commission. Ask why. The obvious reason is to save money, but a seller’s answer could give you insights into other options you can … Continue reading

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Has it happened to you? Tell us if you’ve been a victim of online scams

If you, your clients, or agents in your brokerage have been targeted in a wire fraud scam, Texas Association of REALTORS® staff members want to hear from you. Send an email to so TAR can continue developing resources that … Continue reading

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The right time to earn your GRI is …

While many new agents have earned their GRI designation and satisfied those 90 hours of required post-license qualifying education credit, it’s not just for new agents. Experienced agents who earned their GRI later say they regret not earning it sooner. … Continue reading

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