Poor contact management could mean you’re missing out on sales. Here are two ways to make sure you’re capturing all the potential of your contacts:
Keep contact information in one place. Collect names, phone numbers, mailing addresses, emails, and other information spread across multiple email inboxes, text messages, and your handwritten notes. Put all of this information into a single database.
Outline a process and follow through. As with any set of data, you should keep your contact database uniform and free of errors. Create a checklist for adding contacts, including what information you’re most interested in collecting and how to follow up if you don’t get it the first time around. Also account for how you will update contacts and track changes you’ve made.