Everyone complains about too much email, but it’s still an effective way to reach prospects and clients. If you’re sending marketing emails, get in the habit of including these items in your messages to avoid being seen as a spammer:
- A legitimate “from” email address and a postal address
- A clear way for the recipient to opt out of future messages
- A conspicuous notice that the message is an advertisement
- A subject line that doesn’t mislead the recipient about the content of the message.
Consider using an email-marketing service, such as MailChimp or SendinBlue, which offer free plans for low-volume emailers. These services walk you through message creation and offer advice on industry best practices.
Members can download the Model Emailing Policy from the Risk Reduction Tools section of texasrealestate.com for information about complying with email regulations.