Tag Archives: marketing

Why you should send email on Sunday

Whether you’re busy with showings or taking the day off, your email marketing should be working on Sunday. According to an analysis of 368 million messages by email software firm Yesware, emails sent on Sunday saw the highest number of … Continue reading

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Don’t be seen as a spammer when sending marketing emails

Everyone complains about too much email, but it’s still an effective way to reach prospects and clients. If you’re sending marketing emails, get in the habit of including these items in your messages to avoid being seen as a spammer: … Continue reading

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3 ways to cater to Gen X clients

Focus on single-family homes and schools. Gen Xers still have kids, so convenience to schools carries weight. And 87% of Gen X buyers purchased detached single-family homes. Find their family and friends. Research shows that while younger buyers were more … Continue reading

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When it’s 100 degrees outside, flaunt your listing’s excellent energy audit

Have you seen more listings of properties with energy-efficient features? Proof of these features’ effectiveness is more influential than briefly mentioning them in the MLS. That’s where an energy audit comes in. Homeowners all over Texas have access to professionals … Continue reading

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Four mistakes to avoid with your Facebook ads

Your potential clients are on Facebook, so it makes sense to advertise there. But before you promote your message to the social media world, make sure you avoid these common mistakes. 1. You don’t have a goal. Your business goal … Continue reading

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